Rolling Stone+New Belgium??

Yesterday I received in the mail my latest issue of Rolling Stone Magazine- The one with Michael Jackson, the singer, on the cover. I'm still trying to figure out WHY I get Rolling Stone, because I've never subscribed to it. Anyway. I went to toss it in the trash like I normally do and happened to see the back cover. And it looked a little something like this..I was excited and shocked at the same time. Say what you will about Fat Tire, but I happen to enjoy it. It certainly isn't the best beer I've ever had, or even the best from New Belgium that I've ever had.. but it's good. The only problem I see with this is the amount of people who get Rolling Stone who can't get Fat Tire at their local liquor store or distributor. It could be a little annoying for someone who wishes they could get it and are left to salivate over the ad. Though, it's damn good marketing. So, Hats off to ya NB.